The name “Owuro” comes from Yoruba, meaning “morning” or “dawn.” It’s more than just a name—it’s our promise to every business owner who wakes up stressed about client messages, missed deadlines, and team confusion.

We started Owuro because we’ve lived the chaos. We’ve been the agency owner at 11pm trying to remember which client approved what. We’ve been the team member who didn’t know a deadline existed until it passed. We’ve been the freelancer who lost an invoice in email and got paid three months late.

Enough was enough. Nigerian agencies deserve better than scattered WhatsApp groups, lost Gmail threads, and Excel sheets that break when you sneeze. We deserve systems that work as hard as we do.

So we built Owuro—not as another generic CRM, but as the complete operations system agencies actually need. Client management. Project tracking. Team coordination. Invoicing. All in one place. All designed specifically for how African agencies work.